If you are a well trained driving instructor, have the knowledge and ability to teach to a reasonable standard, then you are in the same position as most other driving instructors. There are pupils that choose their instructor by recommendation, but the healthy percentage that don’t, are just as likely to choose you as any other ADI. That’s where the proven marketing strategies I offer, can help you compete with the industries finest. Then in no time at all, you’ll be the one getting recommended.
With The Road Traffic Act being constantly monitored to ensure that the ‘L’ driver test meets the needs of our ever increasing traffic conditions and road safety – this leads to a more demanding driving test, requiring more training / lessons per pupil.
Extract of DSA press release: Two million people take a car driving test every year. The pass rate is 44%, so the average learner takes more than two tests before passing. The current average cost of a lesson is approximately £21 to £28. The average learner has 52 hours of lessons and spends £1,500 learning to drive.
Becoming a driving instructor allows flexible working options - the choice is yours.
See testimonials for examples.
Current average cost of a lesson, according to the DSA, is approximately £21 - up to £28 in London
The first chart below is an based on:
A realistic 36 hour week, over an annual 48 working weeks. Leaving 4 weeks holiday per year.
Working for a driving school, paying a weekly franchise fee of £150.
With fuel expenses estimated at £2.22 per tuition hour given = £80 per week.
| Hourly Lesson Rate | £18 | £20 | £22 | £24 |
| Income from Lessons | £648 | £720 | £792 | £864 |
| Franchise Fee / Fuel Expenses | £230 | £230 | £230 | £230 |
| Weekly Earnings | £418 | £490 | £562 | £634 |
| Annual Earnings | £20,064 | £23,520 | £26,976 | £30,432 |
Before Tax and NI
The second chart below is an based on:
A realistic 36 hour week, over an annual 48 working weeks. Leaving 4 weeks holiday per year.
Working as a independent driving instructor, with own vehicle. *Vehicle expenses at £37 per week.
With fuel expenses estimated at £2.22 per tuition hour given = £80 per week.
| Hourly Lesson Rate | £18 | £20 | £22 | £24 |
| Income from Lessons | £648 | £720 | £792 | £864 |
| Vehicle Expenses* / Fuel Expenses | £117 | £117 | £117 | £117 |
| Weekly Earnings | £531 | £603 | £675 | £747 |
| Annual Earnings | £25,488 | £28,944 | £32,400 | £35,856 |
Before Tax and NI
* Vehicle expenses estimated p/a : maintenance/finance £1200, Road Tax £100, Insurance £500
As you can see from above examples there is over £5000 more earning potential per annum by being an independent ADI. Which I can help you achieve with the marketing strategies I offer.